As you may know, Google has instituted new policies that make article marketing a little more challenging than it used to be. Article marketers used to have a choice when it came to how to leverage their articles. Basically you had those who chose syndication and the greater percentage who marketed at directories to get immediate search engine ranking. Since the updates, however, the search engines are really interested in ranking only quality articles, so it's not enough to simply have them published in a directory.

A great, new article marketing software is called ArticleBuilder.  It was developed by Jonathan Leger, who also created the Best Spinner and it gives you usable articles with a push of a button.  

We realize that many small web marketers wonder about the question of short or long articles. At one end of the spectrum you have shorter articles, which are 500 words or less. Articles that are 800 to 1000 words or even longer will obviously cover the topic in more detail. There's little doubt about which strategy will provide you with better results -longer articles, provided they're well written, of course. First, sites who syndicate your articles generally prefer longer content, and that means there is a greater chance of getting syndicated. Secondly, when you put your articles on your blog, and you must, then you are casting a wider search optimization net.

There are lots of ways you can build your brand using methods that are unique and hardly used by others. Writing articles or any kind of content for niche areas similar to yours or related is the idea, here.

But you have to ensure any niche you write in really is related. If you think this will not work, then perhaps you can try it and see the results for yourself.

There is still quite a buzz about taking your marketing to FaceBook, and there are compelling reasons for it. Create your own group there, and you can do that and invite other groups to join yours, etc. So that right there opens up all kinds of possibilities for gaining tons of exposure for your business, and the reason for that is you can publish your articles, unique is best, for these groups. Naturally, your name in bright lights will front and center, and that is how you work on the branding efforts.

Your business on the net totally depends on your ability to get steady traffic. The requirement for excellent content will never go away, and indeed the engine that drives all of this is high quality articles. As with all forms of content publishing, you will need to give this strategy time to work.

But diligent effort will add-up to good results if you dedicate yourself to the process.